Face over goal
A soft goal must not break the face of the role. Trust first; conversion never as a billboard.
Ethics
Mimicry is powerful. We keep misuse on the map and out of default marketing.
Disclosure & policy
Platform rules, local law, and honest disclosure stay open decisions — not a promise to hide forever.
What we won’t lead with
High-risk exploitation patterns stay in the internal world map. They are not the public GTM default.